I’m Heather Nickerson, founder of Hello Friends Boutique—and what started as a small basement dream has grown into something truly beautiful. What began as a labor of love has blossomed into a thriving online community of amazing women who believe that style has no size, no age, and no rules—just confidence and joy.

We’re all about fun, flattering pieces that make you feel empowered and fabulous in your own skin. From sizes S–3X, plus shoes, jewelry, accessories, and more—there’s something for everyone at Hello Friends.

And exciting news—we’ve officially joined the Downtown Traverse City community!

You can now find us in our brick-and-mortar store right on Front Street! Whether you stop in to shop in person or browse online, we’re here to help you look and feel your best every day.

Our online Facebook group of over 10,000 women continues to be the heart of our boutique—a space for fashion tips, real talk, exclusive deals, and genuine connection.

None of this would be possible without the love and support of my incredible family—my husband and business partner, Eddie, and our three amazing kids, Landon, Reese, and Kinslee. They’re my biggest cheerleaders and a huge part of Hello Friends Boutique behind the scenes.

I’m beyond grateful to grow this community, and my hope is that every woman who shops with us feels welcomed, seen, and inspired to face each day with confidence and style. 💕